Conversion rates soar for e-commerce sites with 'conversational search'

In today’s digital marketplace, e-commerce sites face a significant challenge: helping customers find exactly what they need in vast product catalogues. With hundreds of thousands of products across countless categories, traditional search functions often fall short, leading to frustration and lost sales. Vereus, an AI agency and consultancy, set out to change this with a cutting-edge Conversational Search solution.

Challenge

For large e-commerce platforms, user engagement is a constant struggle. Customers often abandon their searches when overwhelmed by too many irrelevant results, leading to lower conversion rates and reduced customer satisfaction. Existing search bars rely on rigid keywords and filters, failing to accommodate the way real people think and shop.

E-commerce businesses needed a smarter, more intuitive way for users to discover products—one that felt as natural as speaking to a helpful in-store assistant.

Solution

Vereus developed a Conversational Search tool powered by advanced AI, enabling users to “talk” with the website in a way that mimics a real conversation. Instead of relying on keyword searches, customers could now describe their needs in natural language, and the AI would intelligently recommend the most relevant products.

For example, a shopper could type:

• “I need a birthday present for a 7-year-old boy.” The AI would suggest trending toys, books, and gadgets suited to that age group.

• “Show me stylish kitchen products.” The AI would curate a list of aesthetically pleasing cookware, appliances, and décor items.

• “Find me a comfortable office chair under £200.” The system would filter products based on comfort ratings, price range, and customer reviews.

This solution eliminated the frustration of endless scrolling and irrelevant search results, offering users an efficient, engaging, and highly personalised shopping experience.

Results

The impact was immediate and significant:

• One e-commerce site saw its conversion rate soar from 1.2% to 3.3%, a remarkable increase in sales performance.

• Another retailer experienced a 64% rise in average order value, as customers discovered more relevant products and made higher-value purchases.

• Overall, businesses reported enhanced customer satisfaction and longer engagement times, proving that Conversational Search was not just a tool but a game-changer in e-commerce UX.

Summary

By transforming traditional search into a truly interactive experience, Vereus revolutionised how customers navigate e-commerce sites. This AI-driven solution not only boosted conversions and revenue but also set a new standard for online shopping convenience.

Building on this success, Vereus is now exploring how to implement Conversational Search for content-based websites, enabling users to find the information they need without navigating away to external search engines. The future of digital engagement is conversational—and Vereus is leading the way.