Saving 80% of research and analysis time for agencies

In the fast-paced world of PR and marketing, agencies are constantly juggling client demands, industry shifts, and competitive pressures. For many, research and analysis are vital but time-consuming tasks, often consuming the majority of their working hours. Vereus partnered with leading PR and marketing agencies to revolutionise this process, delivering an AI-powered solution that transforms how agencies gather intelligence and make strategic decisions.

The Challenge

PR and marketing agencies dedicate substantial time to analysing client industries, competitor activity, and market trends. A study conducted by Vereus revealed that approximately 80% of agency time was spent on research and intelligence gathering. This inefficiency not only drained resources but also limited the capacity for strategic execution and new business development. The existing manual research process often spanned multiple days, making it difficult for agencies to react quickly to emerging trends or seize new opportunities.

The Solution

To address this challenge, Vereus developed an advanced AI-driven research platform tailored for PR and marketing agencies. This innovative system automates the collection and analysis of critical industry intelligence, delivering detailed reports in just two minutes. The platform provides comprehensive insights, including:

• Company intelligence

• Competitor analysis

• Market trends and sentiment analysis

• Competitor marketing and PR activity

• Industry concerns and regulatory updates

• SWOT and PESTLE analysis

• Tailored PR and marketing strategy recommendations

Moreover, the platform continuously updates and refreshes reports on a monthly basis, ensuring agencies have the latest insights without investing additional time and effort.

The Results

The impact of this AI-driven platform has been transformative:

• Agencies now have the equivalent of a five-person research team at their fingertips.

• Reports that previously took six working days to compile are now generated in just two minutes.

• The streamlined research process has unlocked new business opportunities, allowing agencies to use the reports for client prospecting and pitching—something previously unattainable due to resource constraints.

Summary

By leveraging AI-driven automation, Vereus has empowered PR and marketing agencies to reclaim their time, focus on high-value strategic work, and unlock new revenue opportunities. What once took days of painstaking research is now delivered in moments, allowing agencies to stay ahead in a competitive industry. Vereus continues to drive innovation, proving that AI is not just a tool but a game-changer for the marketing and PR landscape.