AI sales campaigns over-achieve in accounting firm

A newly established accounting firm faced a common challenge—how to generate consistent, high-quality sales without the substantial costs of building a large sales team. With ambitious growth targets but limited resources, they sought a smarter solution. Enter Vereus, an AI agency and consultancy specialising in custom AI solutions. We built an advanced AI-powered sales engine that revolutionised their outreach, delivering results beyond expectations.

Challenge

Launching a new business in a competitive industry is no small feat, and for this accounting firm, sales were a critical component of their growth strategy. They needed a way to consistently identify and reach newly formed companies—their ideal clients—while keeping costs low. Hiring a five-person sales team would have been both expensive and difficult to manage. They needed a scalable, efficient, and highly targeted approach to business development.

Solution

Vereus developed a sophisticated AI sales engine tailored to their needs. This system automated and optimised their entire sales outreach process by:

• Identifying newly formed companies through Companies House data.

• Enriching contact information using multiple online channels, such as LinkedIn.

• Creating and sending hyper-personalised sales messaging through a multi-channel approach, including mailshots, LinkedIn messages, and email sequences.

This AI-driven approach ensured that outreach was not only efficient but also personalised, increasing engagement and conversion rates.

Results

The impact of the AI sales engine was immediate and significant:

• The firm achieved the equivalent output of a five-person sales team without hiring additional staff.

• The AI system ran 24/7, ensuring continuous and consistent sales outreach.

• The company reached a far wider audience than would have been possible with a human team.

• Sales conversion rates hit 3.3%—surpassing the predicted 2% for a human-led team.

• The automation allowed the business to scale rapidly while keeping operational costs low.

Summary

By leveraging AI-driven automation, the accounting firm overcame the typical challenges of scaling a new business. Vereus provided a cutting-edge solution that not only replaced the need for a large sales team but also delivered superior results. This case demonstrates the power of AI in transforming sales operations—enabling businesses to grow faster, smarter, and more efficiently. If you’re looking to supercharge your sales strategy, AI might just be the answer.