Increasing product value and user engagement for a PR software company

Our client, a leader in PR software, sought to revolutionise its platform by integrating AI-powered features. Public relations can be a daunting task, especially for businesses without in-house PR expertise. Crafting compelling press releases, finding newsworthy angles, and identifying the right journalists to target require experience, time, and strategic insight. Vereus partnered with the client to change that, integrating advanced AI-powered features into their PR software to make the entire process smarter, faster, and more effective.

The Challenge: Simplifying PR for All Users

The client's PR software was already helping businesses manage their media outreach, but users faced three critical pain points:

• What to write about – Identifying newsworthy angles and timely stories.

• How to write it – Crafting professional, engaging press releases.

• Who to send it to – Finding the right journalists and media contacts.

To address these challenges, the client sought an AI-driven solution that would empower users to generate high-quality press releases and distribute them effectively, without requiring PR expertise.

The Solution: AI-Powered PR Innovation

Vereus developed and integrated three powerful AI-driven features into the client’s PR platform:

1. Press Release Suggestions – Leveraging market research, competitor analysis, customer insights, and trend data, the AI engine identifies relevant and timely press release topics each month. This helps users stay ahead of the curve with PR-worthy stories.

2. AI Press Release Writer – Users can generate professional press releases either from AI-generated topic suggestions or by providing a single-sentence input. The AI then crafts a polished, compelling release based on best PR practices.

3. Audience Builder – Analysing a database of over 50,000 journalists, this feature identifies the most suitable media contacts for each press release, ensuring maximum reach and impact.

The Results: A Game-Changer for PR Success

The impact of Vereus’ AI integration was immediate and transformative:

• User Retention Soared – Monthly retention rates jumped from 81% to 98% as users found the software more valuable and intuitive.

• Higher Product Desirability – Conversion rates for product demos more than doubled, increasing from 32% to 76%.

• Greater User Engagement – Average usage of the platform rose by 42%, as users leveraged AI-powered insights and tools more frequently.

• Increased Revenue Per User – With enhanced features driving more frequent usage, the average order value (AOV) climbed by 31%.

The Future: AI at the Heart of PR

The success of this AI integration has positioned the client’s PR software as an industry leader. With Vereus’ AI technology continuously learning and refining its recommendations, businesses can now execute high-impact PR campaigns with ease and confidence.

By eliminating the guesswork and complexity of PR, Vereus has empowered the client’s users to focus on what matters most—getting their stories heard by the right audience.