37x increase in sales conversions for a SaaS platform

Introduction

A leading SaaS company was attracting a steady stream of new users to its free plan each month. However, despite impressive acquisition numbers, conversions to paid subscriptions were alarmingly low, stalling growth and revenue. Vereus stepped in with an AI-driven onboarding solution designed to personalise user engagement and dramatically improve conversions.

Challenge

The client faced a significant roadblock: only 0.4% of free users were converting into paying customers. This low conversion rate meant that despite a strong acquisition strategy, the return on investment for marketing efforts remained minimal. The challenge lay in educating new users about the platform’s true value and addressing their specific business needs in a way that would motivate them to upgrade.

Solution

Vereus developed an AI-powered onboarding engine tailored to each user’s unique needs. The system worked in two key phases:

1. Intelligent Data Gathering: Upon signing up, users were prompted to answer a set of detailed questions about their business, industry, customers, competitors, and key pain points.

2. Hyper-Personalised Onboarding Journey: Using this information, the AI engine analysed each user’s business landscape and generated a customised onboarding email flow. These emails demonstrated precisely how the SaaS product could solve the user’s specific challenges, creating a highly relevant and compelling experience.

Results

The impact of Vereus’ solution was transformational. The SaaS company’s conversion rate soared from a mere 0.4% to an impressive 14.8%—a 37x increase in paying customers. This surge in conversions not only boosted revenue but also strengthened user retention and long-term engagement, setting the company on a sustainable growth trajectory.

Summary

By leveraging AI-driven personalisation, Vereus turned an underperforming onboarding process into a powerful conversion machine. This case highlights the power of intelligent automation in SaaS growth strategies—demonstrating that the right AI solution can turn new users into loyal customers with ease.